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Our Mission. Our Values. Our Purpose.


Our Mission

American Federal helps our clients identify opportunities and find solutions that achieve their financial goals.

We build personal, long-term relationships built on trust and personal customer knowledge that allow us to develop and implement custom solutions.

Our Values

Integrity and Honesty
Our business is based on our reputation and the promises we make.
We place integrity and honesty first.

Excellence
Our success requires bold, achievable goals.
We strive for excellence and continuous improvement.

Quality Work Environment
Our culture provides equality of opportunity to do challenging work, to learn and to grow. We foster an environment where all are treated with dignity, honesty and respect.

Our Purpose

Have Fun
We create a work environment that maximizes learning, growing, creativity and individual responsibility.

Make Money
We maximize long-term value, earnings and wealth for clients, employees and shareholders.

Keep Control
We are a privately-held, independent company that allows individual success through the exercise of appropriate authority.

Make a Difference
We positively impact clients, other employees, shareholders and vendors.

Diversity and Inclusion
American Federal respects and values the individuality of all employees and clients.  Our inclusive environment values all contributions.

For success, it is essential that our employees reflect the rich cultural, ethnic and gender diversity of our markets.  The diversity we embrace in our employees helps us better advise our clients and serve our communities.  Diversity of our workforce enhances client insight and our ability to help our clients find the best solutions to reach their goals.  Recruiting and retaining the most qualified talent adds value to our organization, our clients, our employees, our shareholders, our vendors, and the communities in which we live and work.

We consider diversity and inclusion to encompass a wide spectrum of traits, including race, ethnicity, gender, age, education, religion and belief, thinking styles, sexual orientation, socioeconomic circumstances and life experiences.